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Salone internazionale dell'alimentazione. Interview Oliver Frese, COO Koelnmesse GmbH "For me as a fair manager, I am really proud about the commitment of the food and beverage industry for their ANUGA. With exhibitors from about 100 nations it is clearly underlined that ANUGA will have a good future and the fair industry in Germany will have a strong future as well. And the ANUGA show this year is the first event with a hybrid event. That means that not only 4.600 exhibitors here in cologne are participating at the fairground but also the same counts of exhibitors participate in our hybrid platform. And for our exhibitors the platform ANUGA will be much more worthful than ever before. " Interview Franz-Martin Rausch, CEO, Bundesverband des Deutschen Lebensmittelhandels e.V. "Sustainable products are growth drivers in food retailing. This can be seen particularly well, for example, in the organic range where we have a turnover of almost 10 billion a year. That is three times as much as 10 years ago. But also, for example, the whole area of animal welfare products is a strong segment, which is increasingly in demand." Interview Franz-Martin Rausch CEO, Bundesverband des Deutschen Lebensmittelhandels e.V. "There is no direct international comparison, but there is certainly a trend towards organic and towards regional products in all western countries and that is certainly a trend that applies to all developed countries." Interview Henrik Lund CEO, Naturli "We feel a huge consumer demand but also a huge retailer demand for the Naturli products. They are one to one with alternative food and Anuga food fair is the place to be. It is our priority number one when we look at food fairs all over the world. We are also showcasing our products in the US, but Anuga is priority one. Here we meet retailers from all over the world and it is a great place to meet." Interview Amr Elsayed, Export Manager, Laperva "Functional food or healthy food it’s now a trend. That’s why we find that the customer’s behaviour is going to consume a lot of functional food. That’s why our company now manufacture only healthy food, there is no sugar added for example in Keto. Also Keto is a trend now that customer, they want something with low carb and with high protein, that’s why we are here."

Impressions of Anuga - the world's leading trade fair and international No. 1 for the food and beverage industry in Cologne! // 09.-13.10.2021

Anuga - Internationale Leitmesse der globalen Ernährungsindustrie Anuga - Trade fair for the international food industry

Anuga 2019 sets new records: The world's largest trade fair for food and beverages demonstrated once again that it is the industry's no.1 global event. With over 170,000 trade visitors from 201 countries and around 7,500 exhibitors from 106 countries, the trade fair set new records. The share of foreign exhibitors was almost 90 percent and the share of foreign visitors was 75 percent. Exhibitors from all over the world presented the entire spectrum of global products in ten trade shows under one roof. 7 US pavilions with 158 American exhibitors and about 350 North American VIP Buyers were part of the Koelnmesse NAFTA activities. See you in 2021: Anuga, Cologne, Germany: Oct. 9 – 13, 2021